Affinity Deal Advisory Example

Does your company have the right experience to enter / expand in the affinity market or optimize your affinity market position? If not, CRG has significant experience in the development and optimization of the affinity business model.

On an annualized basis, our partners have evaluated over 1,200 affinity deals, as well as manage the performance of over 5,000 affinity relationships. Our proven approach effectively matches compensation paid to value generated. In addition, we diligently review contract compensation parameters to ensure that they are reflective of the underlying metrics that created the affinity deal value.

Your company would realize significant value through these proven strategies and activities:

Holistic Discussion / Forum - A holistic discussion (forum) on the affinity market will be conducted so that executives can understand how it fits within the company’s governance, philosophy, and strategic vision.
Right Market Segments - Your organization will be able to target the right market segments and understand the financial value of that market segment.
Sound Financial Deal - The likelihood of a successful affinity relationship would be created because a sound financial deal will benefit both parties in the long run.
Upfront Deal Intelligence - Upfront deal intelligence will be provided to ensure that you will not pursue opportunities that do not meet your strategic goals.
Approval Process Infrastructure - An approval process infrastructure /discipline can be put in place to ensure that deal parameters are achieved.